Domark didn't have much luck with their early Bond games. They weren't desperately bad, but the programming smacked of amateurism and they were generally considered to be wasted opportunities. What those first games had though, which Licence To Kill doesn't, is a reasonable level of originality. They were multiloaders with several very different (if slightly crap) levels, while this one is more of a vertically-scrolling shoot-'em-up with very minor differences between levels.
There are flying levels, driving levels, walking levels and even swimming levels. They're all vertically-scrolling. And they're all quite good. Yes, although it's not brilliant, this Bond game has at least been properly put together. The graphics are fine, it plays quite well and ties in with the film pretty convincingly. But it's still only 'quite' a good film game. It proves Domark can program properly if they really try, but it doesn't really further the cause of licences by extracting much inspiration from the film.
And remember, don't forget the Green Cross Code!