This is an interactive management game for two players which can be used to supplement a Business Studies curriculum. Alternatively, it could have a part to play in management training and economic studies. The aim is to teach the users, by placing them in a role-playing situation, about the significance of pricing policy and the correct allocations of cash resources.
Participants begin with £7,601 in cash, and 71 units of stock valued at £35.35 each. They must then make decisions covering the price of goods, marketing expenditure, production/research costs and plant additions. The results of trading are shown by statements and by a line graph of orders and sales.
An excellent feature is that the players' decisions interact with each other, leading to a strong element of competition. It's Interesting that players are forced to make immediate decisions, while always bearing in mind the long-term objectives for improving the performance of the company.
Although no detailed financial knowledge is required, it is assumed that players will be able to assimilate the fairly detailed information supplied. The game may be played with or without a printer, but if one is used, the results are not displayed on the screen, thus ensuring the confidentiality of information, and making things more difficult for an opponent! The instructions are clearly explained on the inlay, and as this game does not depend on luck, the winner can be sure that it is his knowledge and acumen which has made him successful'.
: clearly explained and kept as simple as possibleKeyboard play
: very goodGraphics
: sensible use of graphs and tables in most programs. The graphics in Airline are particularly goodUse of Colour
: limitedGeneral Rating:
interesting and realistic simulations of different business situations. useful for encouraging the users to handle a wealth of different information.